Why is Balaji Telefilms falling/rising?

As of 01-Sep, Balaji Telefilms Ltd is currently priced at 96.50, reflecting a decrease of 0.4 or 0.41%. The stock has recently underperformed its sector by 0.58% and has experienced a trend reversal, falling after four consecutive days of gains. Despite this decline, Balaji Telefilms has shown strong performance over various periods, with a 39.15% increase over the past year and an 80.04% rise over the last three years, outperforming the BSE500. However, the company is facing challenges, including operating losses and weak long-term fundamental strength, as indicated by a poor EBIT to Interest ratio and low profitability per unit of shareholders' funds.
In the broader market context, Balaji Telefilms has outperformed the Sensex in both the short term and long term, with a 6.62% increase over the past week compared to a 1.56% decline in the benchmark. This performance highlights the stock's resilience despite recent setbacks. Nonetheless, the company's flat results in the latest quarter, including significant declines in net sales and profit before tax, contribute to a perception of risk among investors. The high institutional holdings suggest confidence from more informed investors, but the negative EBITDA and weak ability to service debt raise concerns about the stock's sustainability in the long run.