Why is Balaji Telefilms falling/rising?

As of 02-Sep, Balaji Telefilms Ltd's stock price is currently at Rs 98.00, reflecting an increase of 1.5 (1.55%). The stock has shown a strong performance over the past year, generating a return of 41.01%, and has outperformed the benchmark indices in both the short and long term. However, today's trading session saw the stock open with a loss of 3.58% and underperform the sector by 0.41%. Despite reaching an intraday high of Rs 101.91, the stock's performance was hampered by a significant drop in delivery volume, which fell by 54.75% compared to the five-day average. The company is facing challenges, including operating losses and weak long-term fundamentals, as indicated by a negative EBIT to Interest ratio and a low Return on Equity of 3.57%.
In the broader market context, Balaji Telefilms has outperformed the Sensex over various periods, including a 5.32% increase over the past week compared to a decline of 0.78% in the Sensex. This indicates that while the stock has shown resilience and strong returns in the long term, current market dynamics and company-specific issues, such as negative EBITDA and flat quarterly results, are contributing to volatility in its price. The high institutional holdings suggest that informed investors are backing the stock, but the recent operational challenges may be causing caution among retail investors, impacting overall market sentiment.