Why is Balaji Telefilms falling/rising?

As of 12-Sep, Balaji Telefilms Ltd's stock is currently priced at Rs. 118.14, reflecting an increase of Rs. 4.37, or 3.84%. The stock has recently hit a new 52-week high of Rs. 120 and has shown strong performance, gaining 10.13% over the last two days. It has outperformed its sector by 3.2% today and is trading above all key moving averages. Additionally, the stock has demonstrated impressive returns, with a 1-month increase of 25.76% and a year-to-date rise of 55.55%. However, despite these positive indicators, the company faces challenges such as operating losses and weak long-term fundamentals, including a negative EBIT to interest ratio and low profitability per unit of shareholders' funds. In the broader market context, Balaji Telefilms has significantly outperformed the benchmark Sensex, which has only increased by 1.48% over the past week, while the stock itself has risen by 5.49%. This trend of outperformance is consistent over longer periods, with the stock generating a 76.01% return in the last year compared to the Sensex's decline of 1.28%. Despite the positive short-term performance and rising investor participation, the company's weak financial fundamentals and recent flat results raise concerns about its long-term sustainability, making the stock a risky investment despite its current upward movement.