Why is Balaji Telefilms falling/rising?

As of 24-Sep, Balaji Telefilms Ltd is currently priced at Rs. 133.60, reflecting a decrease of Rs. 3.27, or 2.39%. The stock has recently hit a new 52-week high of Rs. 139.59 but has fallen after five consecutive days of gains. Today, it underperformed its sector by 1.2%, with an intraday low of Rs. 133.09. Despite this decline, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally positive trend over a longer period. Additionally, there has been a notable increase in investor participation, with delivery volume rising by 76.37% against the 5-day average, suggesting continued interest in the stock despite the recent price drop.
In the broader market context, Balaji Telefilms has shown strong performance relative to the benchmark, with a 1-week return of +13.27% compared to the Sensex's -1.18%. Over the past month, the stock has increased by 48.23%, while the Sensex has only gained 0.50%. Year-to-date, Balaji Telefilms has outperformed the benchmark significantly, with a return of 75.91% against the Sensex's 4.58%. This strong performance indicates that while the stock is experiencing a short-term decline, its overall trajectory remains positive compared to the broader market.