Why is Balaji Telefilms falling/rising?

As of 30-Sep, Balaji Telefilms Ltd is experiencing a decline in its stock price, currently at Rs 121.70, which reflects a decrease of Rs 7.29 or 5.65%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total drop of 9.92% during this period. Today's performance indicates that it has underperformed its sector by 5.07%, with a significant intraday low of Rs 120.01. Additionally, the stock's delivery volume has decreased by 62.36% compared to the 5-day average, suggesting a decline in investor participation. While the stock has shown strong performance over longer periods, such as a 60.24% increase year-to-date and a 91.35% increase over the past year, the recent short-term trends indicate a negative shift.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has only declined by 2.23% over the past week. This suggests that while Balaji Telefilms has been facing more significant challenges in the short term, it has still outperformed the benchmark over longer periods, such as a 25.59% increase over the past month compared to the Sensex's 0.57% rise. The current liquidity of the stock remains adequate for trading, but the falling investor participation may indicate a cautious sentiment among investors in the short term.