Why is Balaji Telefilms falling/rising?

As of 17-Oct, Balaji Telefilms Ltd is experiencing a decline in its stock price, currently at Rs 112.50, which reflects a decrease of Rs 4.65 or 3.97%. The stock has underperformed its sector by 2.35% today, reaching an intraday low of Rs 110.55, which is a drop of 5.63%. Additionally, the stock's delivery volume has significantly decreased by 76.85% compared to the 5-day average, indicating falling investor participation. While the stock has shown strong performance year-to-date with a gain of 48.12% and a remarkable increase of 82.63% over the past year, it has underperformed against the benchmark Sensex in the short term, with a 1-week return of -10.36% compared to the Sensex's gain of 1.76%.
In the broader market context, the Sensex has shown positive returns over the past week and month, with increases of 1.76% and 1.52%, respectively, contrasting with Balaji Telefilms' recent struggles. The stock's performance over longer periods remains strong, with a 3-year return of 132.20%, but the recent short-term declines suggest a shift in market sentiment or investor confidence. The liquidity of the stock remains adequate for trading, but the significant drop in delivery volume may indicate a lack of interest from investors, contributing to the downward pressure on the stock price.