Why is Bata India falling/rising?

As of 12-Aug, Bata India Ltd. is experiencing a decline in its stock price, currently at Rs. 1,132.00, which reflects a decrease of Rs. 44.0 or 3.74%. The stock has hit a new 52-week low today and has been on a downward trend for the last four days, resulting in a total decline of 5.07% during this period. Additionally, Bata India has underperformed its sector by 2.56% today. Over the past week, the stock has decreased by 4.65%, and it has shown significant underperformance against the benchmark, with a year-to-date return of -17.68% compared to the Sensex's gain of 2.68%. The company's ability to service debt remains strong, but its profits have fallen by 12.7% over the past year, contributing to the stock's negative performance.
In the broader market context, Bata India's recent performance contrasts sharply with the benchmark, as it has consistently underperformed against the BSE500 over the last three years. The stock's long-term growth prospects appear poor, with an annual operating profit decline of 7.35% over the past five years and a recent flat performance in its quarterly results. Despite having high institutional holdings at 36.23%, which suggests some confidence from larger investors, the overall sentiment remains negative due to the stock's significant decline in returns and profitability metrics. This combination of factors has led to a lack of investor participation, further exacerbating the stock's downward trajectory.