Why is Bata India falling/rising?

As of 19-Nov, Bata India Ltd. is experiencing a decline in its stock price, currently at Rs 1,012.50, which reflects a decrease of Rs 1.5 or 0.15%. The stock has been underperforming significantly, with a consecutive fall over the last five days, resulting in a total decline of 4.28% during this period. It is also trading close to its 52-week low, just 0.65% away from Rs 1,005.9. Furthermore, the stock has shown poor performance over various time frames, with a year-to-date decline of 26.37% and a one-year return of -21.11%. Despite having high management efficiency and a strong ability to service debt, the company reported a significant drop in net sales and profits, which has negatively impacted investor sentiment.
In the broader market context, Bata India's recent performance contrasts sharply with the benchmark Sensex, which has gained 0.85% over the past week and 9.02% year-to-date. This consistent underperformance against the benchmark, coupled with a high debt-equity ratio and declining sales, suggests that investor confidence is waning. The falling delivery volume and the stock trading below its moving averages further indicate a lack of interest from investors. While the company has some positive attributes, such as high institutional holdings and attractive valuations compared to peers, the negative financial results and ongoing decline in stock price suggest that these factors are not currently sufficient to reverse the downward trend.