Why is BDH Industries falling/rising?

As of 18-Nov, BDH Industries Ltd is experiencing a decline in its stock price, currently at Rs 388.75, which represents a decrease of Rs 20.45 or 5.0%. The stock has been underperforming significantly, having fallen consecutively for the last five days, resulting in a total decline of 16.85% over that period. Today's performance indicates that it underperformed its sector by 4.38%, and it reached an intraday low of Rs 388.75. Additionally, the stock's delivery volume has decreased by 34.29% compared to the five-day average, indicating a drop in investor participation. While the stock has shown positive returns year-to-date and over the past year, the recent trends suggest a shift in investor sentiment.
Broader Market Context: In comparison to the benchmark Sensex, which has shown positive returns of 0.96% over the past week and 0.86% over the past month, BDH Industries has significantly lagged behind, with a weekly decline of 16.85%. This stark contrast highlights the stock's struggles in the short term, despite its strong performance over longer periods, such as a 143.35% increase over the past three years. The broader market appears to be performing well, which further emphasizes the challenges faced by BDH Industries in maintaining investor confidence and participation.