Why is Bella Casa Fashi falling/rising?

As of 17-Jul, Bella Casa Fashion & Retail Ltd is experiencing a decline in its stock price, currently at Rs 426.30, which reflects a decrease of Rs 12.6 or 2.87%. The stock has underperformed its sector by 3.15% today and has been on a downward trend, falling consecutively for the last two days with a total decline of 4.31%. Despite opening with a gain of 4.78% and reaching an intraday high of Rs 464.95, it ultimately touched a low of Rs 425. The stock's performance over the past week shows a decline of 5.18%, and year-to-date, it has decreased by 17.04%. Although the company has reported positive results over the last five quarters, including significant growth in net sales and profit after tax, the stock is currently trading below all its moving averages, indicating a bearish trend.
In the broader market context, the Sensex has shown a slight increase of 0.83% over the past month, contrasting with Bella Casa's 7.85% decline during the same period. This underperformance against the benchmark highlights the stock's struggles despite its attractive valuation metrics, such as a return on capital employed of 13.7 and a PEG ratio of 1.1. The falling investor participation, with a significant drop in delivery volume, further exacerbates the stock's challenges, suggesting a lack of confidence among investors despite the company's strong financial performance.