Why is Best Eastern Hot falling/rising?

As of 01-Jul, Best Eastern Hotels Ltd is experiencing a price increase, currently at 15.40, reflecting a change of 0.59 or 3.98% upward. The stock has shown a positive trend today, outperforming its sector by 3.82% and reversing a two-day decline. Over the past week, the stock has risen by 4.76%, and in the last month, it has gained 12.99%. However, despite this short-term improvement, the stock has underperformed over the longer term, with a year-to-date decline of 9.73% and a one-year drop of 13.39%. The company faces challenges such as weak long-term fundamental strength, evidenced by a low average Return on Capital Employed (ROCE) of 4.54% and poor growth in net sales and operating profit over the past five years.
In the broader market context, the stock's recent performance contrasts with the benchmark, as the Sensex has increased by 2.00% over the past week and 2.76% over the past month. While Best Eastern Hotels Ltd has shown some positive momentum in the short term, its long-term performance remains concerning, particularly given its negative returns compared to the market's overall growth. The stock's liquidity appears adequate for trading, but its ability to service debt and generate sustainable profits raises questions about its future performance. Overall, while there are signs of a rebound in the short term, the underlying fundamentals suggest caution for investors.