Why is Bilcare falling/rising?

As of 29-Jul, Bilcare Ltd's stock price is currently at 69.44, reflecting a decline of 1.15, or 1.63%. The stock has been underperforming, having fallen consecutively for the last five days, resulting in a total drop of 10.47% over that period. Today, it opened with a loss of 2.54% and reached an intraday low of Rs 67.15, which is a decrease of 4.87%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite generating a return of 29.05% over the past year, the company has high debt levels and weak long-term fundamentals, with net sales declining at an annual rate of 15.48% over the last five years, contributing to its current price decline.
In the broader market context, Bilcare's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -10.47% compared to the Sensex's -1.03%. This stark contrast highlights the stock's struggles relative to the market. While the overall market has seen negative returns, Bilcare's performance has been particularly poor, compounded by falling investor participation and liquidity concerns. The company's high debt and negative operating profits further exacerbate its risk profile, making it less attractive to investors in the current environment.