Why is Birla Corpn. falling/rising?

As of 04-Jul, Birla Corporation Ltd's stock price is rising, currently at 1,399.85, reflecting an increase of 29.85 (2.18%). The stock has shown strong performance today, outperforming its sector by 1.55% and achieving a consecutive gain over the last six days, with a total return of 6.17% during this period. It reached an intraday high of Rs 1411.85, and is trading above all key moving averages, indicating positive momentum. Despite a recent decline in delivery volume, the company has reported positive financial results after two consecutive negative quarters, with significant growth in profit before tax and profit after tax compared to previous averages. Additionally, a low debt-equity ratio and attractive valuation relative to peers support the stock's upward movement.
In the broader market context, Birla Corporation's short-term return of +6.11% over the past week contrasts with the Sensex, which has declined by 0.74% during the same period. This indicates that the stock is not only performing well on its own but is also gaining traction against a backdrop of a declining benchmark. Over the year, while the stock has faced challenges with a return of -13.30%, the recent positive financial results and high institutional holdings suggest that investors are becoming more optimistic about its future prospects, contributing to the stock's rising price.