Why is BITS falling/rising?

As of 03-Jul, BITS Ltd's stock price is currently at 11.54, reflecting an increase of 0.22 or 1.94%. The stock has been on a positive trajectory, gaining for the last eight consecutive days and achieving a total return of 16.68% during this period. Over the past week, BITS has outperformed the sector by 2.14% and has shown impressive returns of 215.30% over the last year, significantly surpassing the broader market's performance. However, despite these strong short-term gains, the company faces challenges such as weak long-term fundamental strength, evidenced by a low average Return on Equity (ROE) of 3.81% and a concerning EBIT to Interest ratio of -0.03, which may impact investor sentiment.
In the broader market context, BITS Ltd's recent performance stands in stark contrast to the Sensex, which has declined by 0.62% over the past week while BITS has risen by 10.11%. This indicates that the stock is gaining traction among investors, likely due to its recent strong performance and rising investor participation, as shown by a 12.81% increase in delivery volume. However, the stock's long-term outlook remains uncertain due to its high valuation relative to peers and declining profits, which could temper enthusiasm among potential investors in the future.