Why is BITS falling/rising?

As of 23-Jul, BITS Ltd's stock price is currently at 11.09, reflecting an increase of 0.09 or 0.82%. The stock has been on an upward trend, gaining for the last four days with a total return of 4.13% during this period. It has outperformed its sector by 0.37% today. Over the past year, BITS Ltd has generated an impressive return of 93.88%, significantly higher than the market's return of 1.79%. However, despite this strong performance, the company faces challenges such as weak long-term fundamental strength, indicated by a low return on equity (ROE) of 3.81% and a concerning EBIT to Interest ratio of -0.10, which raises questions about its ability to service debt.
In the broader market context, BITS Ltd's short-term performance of +2.12% over the past week stands in stark contrast to the Sensex, which has only increased by 0.11% during the same period. This suggests that while BITS Ltd is currently experiencing a rise in stock price, it is doing so against a backdrop of relatively stable market conditions. However, the company's long-term growth prospects appear weak, with net sales and operating profit growth lagging behind expectations, which could temper investor enthusiasm despite recent gains.