Why is Bloom Dekor falling/rising?

As of 14-Jul, Bloom Dekor Ltd is currently priced at 13.25, showing no change (0.00%). The stock has demonstrated a positive performance over the past week, with a return of +2.00%, while the benchmark Sensex has declined by -1.42%. Additionally, Bloom Dekor has outperformed the market over the past year, generating a return of 10.32% compared to the BSE500's 0.26%. Today's trading activity indicates that the stock is performing in line with its sector, with a significant increase in delivery volume, rising by 1533.66% against the 5-day average. However, the company faces challenges, including a negative book value and a high debt-to-equity ratio, which contribute to its weak long-term fundamental strength.
In the broader market context, Bloom Dekor's short-term performance contrasts favorably with the Sensex, as it has managed to rise while the benchmark has fallen. Despite this, the company has reported poor long-term growth metrics, including a significant decline in net sales and operating profit over the past five years. The stock is considered risky due to its negative EBITDA and declining profits, which have fallen by -20% over the past year. These factors suggest that while the stock may be experiencing short-term gains, underlying financial weaknesses could pose risks for future performance.