Why is Blu.Coast Hotel. falling/rising?

As of 17-Jul, Blue Coast Hotels Ltd is experiencing a price increase, with its current price at 33.54, reflecting a rise of 0.65 or 1.98%. The stock has shown strong performance recently, gaining 14.71% over the last seven days and outperforming its sector by 1.49% today. Over the past year, it has generated an impressive return of 336.72%, significantly outperforming the BSE500 index in various time frames, including a 50.81% increase year-to-date. However, despite these positive trends, the company faces challenges such as a negative book value and weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio of 0.71 and negative EBITDA, which could pose risks to its future performance.
In the broader market context, Blue Coast Hotels Ltd's short-term return of 10.33% over the past week stands in stark contrast to the Sensex, which has declined by 1.12% during the same period. This significant outperformance highlights the stock's resilience and attractiveness to investors despite the overall market conditions. The rising investor participation, as evidenced by a 23.23% increase in delivery volume, further supports the stock's upward movement, suggesting that investors are increasingly confident in its potential, even as the company grapples with fundamental weaknesses.