Why is Blue Cloud Soft. falling/rising?

As of 11-Jul, Blue Cloud Softech Solutions Ltd is experiencing a decline in its stock price, currently at 34.03, reflecting a decrease of 0.69 or 1.99%. The stock has been on a downward trend, having fallen consecutively for the last three days, resulting in a total decline of 5.84% during this period. In terms of performance relative to the benchmark, the stock has underperformed significantly over the past year, with a return of -85.24% compared to the Sensex's gain of 3.26%. Despite the company showing healthy long-term growth with a 58.70% annual increase in net sales and a 121.28% growth in profit after tax over the last nine months, the stock's recent performance has been negatively impacted by a significant drop in investor participation, as indicated by a 63.8% decrease in delivery volume against the five-day average.
In the broader market context, the IT - Software sector has also faced challenges, with a decline of 2.17%, contributing to the stock's struggles. While the stock has demonstrated strong fundamentals, such as a high return on capital employed and attractive valuations compared to peers, its recent performance has been overshadowed by its substantial underperformance over the past year. The stock's current liquidity is adequate for trading, but the falling investor interest suggests a lack of confidence in the stock's short-term prospects, further exacerbating its decline.