Why is Blue Cloud Soft. falling/rising?

As of 14-Jul, Blue Cloud Softech Solutions Ltd is experiencing a decline in its stock price, currently at 33.35, reflecting a decrease of 0.68 or 2.0%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total drop of 7.72% during this period. Additionally, the stock has underperformed the sector by 0.97% today. Over the past week, it has seen a significant decline of 5.95%, and year-to-date, it has plummeted by 66.06%. Despite reporting healthy long-term growth with a 58.70% annual increase in net sales and a 148.23% rise in operating profit, the stock's performance over the last year has been severely negative, with a staggering return of -86.22%. This underperformance is compounded by a significant drop in investor participation, with delivery volume falling by 71.38% against the five-day average.
In the broader market context, the stock's short-term return has been notably worse than the benchmark, with the Sensex declining only 1.42% over the same week. While the company has shown strong fundamentals, such as a high return on capital employed and consistent profit growth, the market sentiment remains negative due to its substantial underperformance relative to the BSE500, which has generated a slight positive return of 0.26% over the past year. The high institutional holdings at 22.94% suggest that knowledgeable investors are aware of the company's potential, yet the stock's current trajectory indicates a lack of confidence among retail investors, contributing to its ongoing decline.