Why is Blue Star falling/rising?

As of 10-Jul, Blue Star Ltd. is experiencing a decline in its stock price, currently at 1,795.45, reflecting a decrease of 13.35 points or 0.74%. The stock has underperformed its sector by 0.42% today and has been on a downward trend for the last five days, with a total decline of 2.51% during this period. Despite its strong long-term fundamentals, including a low debt-to-equity ratio and consistent profitability, the stock's recent performance has been negatively impacted by a significant drop in investor participation, as evidenced by a 66.35% decrease in delivery volume compared to the five-day average. Additionally, while the company has shown healthy growth in net sales and operating profit, the current price movement suggests that short-term sentiment is not favorable.
In the broader market context, Blue Star's recent performance contrasts with the Sensex, which has only seen a minor decline of 0.06% over the same one-week period. Although the stock has outperformed the benchmark over the past year and three years, its year-to-date performance shows a significant drop of 15.61%, indicating a struggle to maintain momentum in the current market environment. The combination of falling investor interest and the stock's recent underperformance relative to both its sector and the broader market may be contributing to the downward pressure on its price.