Why is Bluegod Enterta. falling/rising?

As of 03-Sep, Bluegod Entertainment Ltd's stock price is currently at Rs. 3.08, reflecting a decrease of Rs. 0.06 or 1.91%. The stock has hit a new 52-week low today and has been on a downward trend, experiencing consecutive falls for the last five days and a significant decline of 90.57% over the past week. Additionally, the stock has underperformed its sector by 2.85% today and has consistently fallen over the last eight weeks. Despite a notable increase in investor participation, with delivery volume rising by over 1000% on September 2, the company's weak long-term fundamentals, characterized by a negative book value and poor growth in net sales, are contributing to its declining stock price.
In the broader market context, Bluegod Entertainment's performance has been significantly worse than the benchmark, as it has generated a return of -64.72% year-to-date compared to the Sensex's positive return of 3.11%. The stock's long-term performance is also concerning, with a decline of 52.47% over the past year, which is in stark contrast to the benchmark's performance. The company's high debt levels and negative book value further exacerbate its risk profile, making it less attractive to investors, especially in a market where the benchmark has shown resilience. Overall, the combination of poor financial metrics and underperformance relative to the market is driving the stock's decline.