Why is Bombay Cycle falling/rising?

As of 17-Jul, Bombay Cycle & Motor Agency Ltd's stock price is rising, currently at Rs 2,077.00, reflecting an increase of Rs 29.95 or 1.46%. Today's price summary indicates that the stock has gained after five consecutive days of decline, opening with a gain of 2.54% and reaching an intraday high of Rs 2,099.05. The stock has outperformed its sector by 1.29% today and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past year, the stock has generated an 8.10% return, which is significantly higher than the BSE500 index, and it has consistently outperformed the benchmark over the last three years, achieving a remarkable 263.11% return over that period. However, the company faces challenges such as weak long-term fundamental strength, with an average Return on Equity (ROE) of 8.77% and a concerning EBIT to Interest ratio of 1.72.
In the broader market context, the stock's short-term performance of +0.77% over the past week contrasts with the Sensex, which has declined by 1.12% during the same period. This indicates that Bombay Cycle is not only recovering from its recent downturn but is also gaining traction against a backdrop of a declining market. Despite the positive short-term movements, the company has reported negative results in its latest financials, including a significant drop in profit after tax and low operating profit, which may raise concerns among investors regarding its long-term growth potential. Nonetheless, the rising investor participation and liquidity suggest a favorable trading environment for the stock at this time.