Why is Bombay Cycle falling/rising?

As of 24-Jul, Bombay Cycle & Motor Agency Ltd's stock price is currently at Rs 2,040.00, reflecting a decrease of Rs 35.0 or 1.69%. Today's price summary indicates that the stock opened with a gain of 4.48% but has since fallen after two consecutive days of gains. The stock reached an intraday high of Rs 2,168 but also touched a low of Rs 2,000.1 during the trading session. Despite a strong performance over the past year, with a return of 6.66%, the company's fundamentals are concerning, as indicated by a weak long-term Return on Equity (ROE) of 8.77% and a significant decline in profits of 35.8% over the past year. Additionally, the delivery volume has decreased by 35.37% against the 5-day average, suggesting falling investor participation.
In the broader market context, the stock has underperformed the benchmark Sensex in the short term, with a 1-week return of -1.78% compared to the Sensex's -0.09%. However, over the longer term, the stock has shown resilience, outperforming the benchmark with a year-to-date return of 11.59% against the Sensex's 5.18%. Despite this, the recent negative results and poor long-term growth prospects may be contributing to the current decline in stock price, as investors weigh the company's weak fundamentals against its historical performance.