Why is Bombay Cycle falling/rising?

As of 09-Oct, Bombay Cycle & Motor Agency Ltd is experiencing a decline in its stock price, currently at Rs 1,890.00, which reflects a decrease of Rs 20.5 or 1.07%. The stock has underperformed its sector by 1.94% today, despite opening with a gain of 2.43% and reaching an intraday high of Rs 1,956.9. However, it is trading below all its moving averages, indicating a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 69.74% compared to the 5-day average. Over the past week, the stock has decreased by 5.02%, while its year-to-date return stands at 3.39%, which is lower than the Sensex's 5.16% return.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex in both the short-term and over the past month. While the Sensex has gained 1.47% in the last week and 1.32% in the last month, Bombay Cycle has seen negative returns in both periods. This divergence suggests that the stock is facing challenges that are not affecting the broader market, contributing to its recent price decline.