Why is Bombay Dyeing falling/rising?

As of 08-Jul, Bombay Dyeing & Manufacturing Company Ltd's stock price is currently at Rs 165.50, reflecting an increase of Rs 1.55 or 0.95%. The stock has shown a mixed performance recently, with a 1-week decline of 1.66% while it has gained 7.89% over the past month. Today's trading saw the stock reach an intraday high of Rs 169, indicating a 3.08% rise at one point. However, the stock's delivery volume has significantly decreased by 47.83% compared to the 5-day average, suggesting a decline in investor participation. Despite some positive movement today, the company faces challenges, including operating losses and a weak ability to service its debt, which contribute to its classification as a strong sell.
Broader market context indicates that while the Sensex has seen a slight increase of 0.02% over the past week, Bombay Dyeing has underperformed with a decline. Over the last year, the stock has generated negative returns of 21.47%, contrasting sharply with the broader market's positive return of 4.69%. This underperformance, coupled with low profitability and minimal interest from domestic mutual funds, reflects a lack of confidence in the company's long-term fundamentals, despite its recent price increase.