Why is Bombay Dyeing falling/rising?

As of 09-Jul, Bombay Dyeing & Manufacturing Company Ltd is experiencing a decline in its stock price, currently at 164.60, which reflects a decrease of 0.9 or 0.54%. The stock has underperformed in the short term, with a 1-week return of -2.29%, while the Sensex has gained 0.15%. Today's performance indicates that the stock has outperformed its sector by 0.74%. However, the stock's delivery volume has decreased significantly by 37.79% compared to the 5-day average, suggesting falling investor participation. The company is facing challenges, including operating losses and a weak ability to service its debt, as indicated by a poor EBIT to Interest ratio of -0.65. Additionally, the company has reported a significant drop in net sales and profit after tax, which has contributed to its weak long-term fundamental strength.
In the broader market context, while the Sensex has shown a positive return of 1.32% over the past month, Bombay Dyeing's performance has lagged, with a year-to-date return of -12.82%. This underperformance is further highlighted by the stock's negative return of -26.20% over the past year, contrasting sharply with the market's overall growth. The low stake held by domestic mutual funds, at only 0.28%, may indicate a lack of confidence in the company's prospects, further exacerbating its challenges in attracting investor interest. Overall, the combination of weak financial performance, declining investor participation, and significant underperformance relative to the market has contributed to the stock's current downward movement.