Why is Brand Concepts falling/rising?

As of 10-Oct, Brand Concepts Ltd is experiencing a decline in its stock price, currently at 334.00, which reflects a decrease of 10.05 or 2.92%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 6.96% during this period. Today, it opened with a loss of 3.31% and reached an intraday low of Rs 328.65, which is a drop of 4.48%. Over the past week, the stock has decreased by 6.23%, while its year-to-date performance shows a significant decline of 30.52%. Although the stock is currently trading higher than its 20-day, 50-day, and 100-day moving averages, it remains below its 5-day and 200-day moving averages. There has been a slight increase in investor participation, with delivery volume rising by 9.44% against the 5-day average, indicating some interest despite the overall negative trend.
In the broader market context, Brand Concepts' performance contrasts sharply with the Sensex, which has gained 1.59% over the past week. This underperformance highlights the stock's struggle relative to the benchmark, especially given its year-on-year decline of 44.35% compared to the Sensex's modest increase of 1.09%. The liquidity of the stock appears adequate for trading, as it meets the criteria based on the 5-day average traded value. However, the absence of any positive factors in the dashboard suggests that there are no significant catalysts to support a rebound in the stock price at this time.