Why is Britannia Inds. falling/rising?

As of 09-Jul, Britannia Industries Ltd is experiencing a price increase, currently at 5,890.50, reflecting a rise of 58.55 or 1.0%. The stock is performing well, trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant increase in investor participation, with a delivery volume of 2.97 lacs on July 8, which is up by 116.18% compared to the 5-day average. Over the past week, the stock has gained 1.90%, and year-to-date, it has increased by 23.57%, outperforming the Sensex, which has risen by only 6.91%. The company's strong fundamentals, including a high return on capital employed (ROCE) of 61.43% and a low debt to EBITDA ratio of 0.24 times, contribute positively to its stock performance. Furthermore, high institutional holdings at 33.99% indicate confidence from more sophisticated investors.
In the broader market context, Britannia's short-term performance of 1.90% over the past week significantly outpaces the Sensex's modest gain of 0.15%. This suggests that the stock is not only resilient but also gaining traction relative to the overall market. The strong returns over various periods, including a 3-year increase of 54.27% compared to the Sensex's 53.33%, further highlight its competitive position. The combination of solid management efficiency, strong debt servicing capability, and increasing investor interest positions Britannia Industries Ltd favorably in the current market environment.