Why is Britannia Inds. falling/rising?

As of 23-Sep, Britannia Industries Ltd is experiencing a decline in its stock price, currently at Rs 5,939.25, reflecting a decrease of Rs 113.6 or 1.88%. The stock has been on a downward trend, having fallen for the last five days, resulting in a total return of -4.48% over this period. Despite this recent decline, the stock has shown positive performance over the past month with a return of +6.59%. It is noteworthy that the stock's current price is above its 50-day, 100-day, and 200-day moving averages, indicating a generally strong long-term trend, although it is currently below its 5-day and 20-day moving averages. Additionally, there has been a rise in investor participation, with a 22.86% increase in delivery volume compared to the 5-day average, suggesting continued interest despite the recent price drop. The company's strong management efficiency, indicated by a high ROCE of 61.43%, and a low Debt to EBITDA ratio of 0.24 times, further support its fundamentals, although the stock's recent performance may lead investors to hold rather than buy.
In the broader market context, the Sensex has only decreased by 0.34% over the past week, indicating that Britannia's short-term decline is more pronounced than the overall market trend. While the stock has outperformed the benchmark over the longer term, with a year-to-date return of +24.60% compared to the Sensex's +5.07%, its recent underperformance in the short term may be causing some concern among investors. The high institutional holdings at 34.25% suggest that more sophisticated investors are closely monitoring the stock's fundamentals, which could provide some stability in the face of recent price declines.