Why is BSL falling/rising?

As of 16-Jul, BSL Ltd's stock price is currently at Rs 157.50, reflecting a decrease of Rs 2.6 or 1.62%. The stock has been on a downward trend, having fallen consecutively for the last seven days, resulting in a total decline of 12.11% during this period. Today, it opened with a loss of 2% and reached an intraday low of Rs 156.9. Over the past week, the stock has underperformed its sector by 2.15%. In terms of returns, BSL has experienced a significant decline of 24.80% over the past year and a staggering 42.29% year-to-date, despite a positive return of 18.64% over the past month. The company's financial health is concerning, with a high debt-to-equity ratio and a return on equity of only 8.88%, indicating low profitability. Additionally, the recent negative quarterly results, including a drastic drop in profit after tax, have further contributed to investor pessimism.
In the broader market context, BSL's performance has been notably weaker than the benchmark, with a 1-week return of -9.22% compared to the Sensex's -1.08%. This underperformance is indicative of broader challenges facing the company, including weak long-term growth and declining sales. While the stock is trading at a discount relative to its peers, the high debt levels and poor profitability metrics suggest that investors are wary of its long-term prospects. The rising investor participation, as indicated by a significant increase in delivery volume, may not be sufficient to counteract the negative sentiment stemming from the company's financial struggles and recent performance.