Why is Ceejay Finance falling/rising?

As of 25-Jul, Ceejay Finance Ltd is currently priced at 203.00, reflecting a decline of 4.0 points or 1.93%. The stock has been on a downward trend, losing value for the last four consecutive days, with a total drop of 4.13% during this period. It opened the day with a loss of 3.38% and reached an intraday low of Rs 196.65, which is a 5% decrease. In terms of performance against benchmarks, the stock has underperformed with a 1-week return of -0.98% compared to the Sensex's -0.36%, and a year-to-date return of -30.48% against the Sensex's positive 4.25%. While there were positive results reported for net sales growth of 31.22% over nine months, the overall weak long-term fundamental strength, indicated by an average Return on Equity (ROE) of 9.54% and poor growth rates in net sales and operating profit, have contributed to the stock's recent decline. In the broader market context, the finance/NBFC sector has also experienced a downturn, falling by 2.12%. This sector-wide decline may have influenced investor sentiment towards Ceejay Finance, leading to decreased participation, as evidenced by an 88.5% drop in delivery volume compared to the five-day average. Despite the stock trading at a premium relative to its peers and showing some positive profit growth, its significant underperformance over the past year, with a return of -15.38% compared to the market's -0.19%, suggests that investors are cautious. The combination of these factors has likely led to the stock's current downward movement.