Why is Ceejay Finance falling/rising?

As of 24-Oct, Ceejay Finance Ltd is experiencing a decline in its stock price, currently at Rs 195.90, which represents a decrease of Rs 2.1 or 1.06%. The stock opened significantly lower today, with a loss of 4.97%, and reached an intraday low of Rs 188.1, reflecting a drop of 5%. Despite a recent increase in investor participation, with delivery volume rising by 798.75% against the 5-day average, the stock has underperformed its sector by 0.78%. Over the past week, the stock has shown a modest gain of 2.03%, but it has struggled in the longer term, with a year-to-date decline of 32.91% compared to a 7.77% increase in the benchmark index.
In the broader market context, while Ceejay Finance has seen a short-term positive return of 2.03% over the past week, it still lags behind the Sensex, which has gained 0.31% in the same period. The stock's performance over the last month is nearly flat at -0.05%, contrasting sharply with the Sensex's 3.05% increase. This underperformance is further highlighted by the stock's year-to-date and one-year returns, which are significantly negative at -32.91% and -19.70%, respectively, while the Sensex has remained positive. The combination of these factors indicates that Ceejay Finance is facing challenges in maintaining investor confidence amidst a generally improving market backdrop.