Why is Celebrity Fash. falling/rising?

As of 26-Jun, Celebrity Fashions Ltd is experiencing a price increase, currently at 14.15, with a change of 0.12, representing a rise of 0.86%. The stock has shown strong performance recently, gaining 11.42% over the past week and trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 238.93% against the 5-day average. However, despite these short-term gains, the company faces serious long-term challenges, including a high debt-to-equity ratio of 15.33 times, negative net sales growth, and a history of poor financial performance, having declared negative results for the last seven consecutive quarters.
In the broader market context, while Celebrity Fashions has outperformed the benchmark with an 11.42% return over the past week, it has significantly underperformed over the longer term, with a year-to-date decline of 14.96% compared to the Sensex's gain of 7.19%. The stock's recent gains may be attributed to short-term trading dynamics rather than fundamental strength, as it has consistently underperformed the market over the past year, with a return of -26.68% against the Sensex's 6.46%. The high percentage of pledged promoter shares and the company's negative EBITDA further contribute to the stock's risk profile, suggesting that while there may be short-term upward movement, the long-term outlook remains precarious.