Why is Celebrity Fash. falling/rising?

As of 01-Jul, Celebrity Fashions Ltd is experiencing a decline in its stock price, currently at 13.43, which reflects a decrease of 0.55 or 3.93%. The stock has underperformed its sector by 3.29% today, with a significant drop in investor participation, as evidenced by a 74.62% fall in delivery volume compared to the 5-day average. Over the past week, the stock has shown a modest gain of 3.07%, but it has significantly underperformed over the longer term, with a year-to-date decline of 19.29% and a staggering 31.20% drop over the past year. The company's financial health is concerning, with negative results reported for the last seven consecutive quarters, a high debt-to-equity ratio, and a negative EBITDA, all contributing to its weak long-term fundamental strength.
In the broader market context, while the Sensex has gained 2.00% over the past week and 7.11% year-to-date, Celebrity Fashions Ltd's performance has been notably poor, indicating a stark contrast to the market's overall upward trend. The stock's high level of pledged promoter shares adds to the downward pressure in a falling market, further exacerbating its decline. Despite the stock's historical performance showing a 168.60% increase over five years, the recent trends and financial indicators suggest that investors are wary, leading to its current negative trajectory.