Why is Celebrity Fash. falling/rising?

As of 02-Jul, Celebrity Fashions Ltd is experiencing a decline in its stock price, currently at 13.39, reflecting a decrease of 0.04 or 0.3%. The stock has underperformed its sector by 0.52% today and has been on a downward trend for the last two days, accumulating a total loss of 4.22% during this period. Over the past week, the stock has seen a significant decline of 4.56%, while its performance over the last year shows a staggering drop of 29.90%. The company has reported negative results for the last seven consecutive quarters, with net sales and profit after tax both declining by 46.10%. Additionally, the company's high debt levels and poor long-term growth prospects, highlighted by a negative EBITDA and a debt-to-equity ratio that raises concerns, contribute to the stock's weak performance.
In the broader market context, the Sensex has shown a positive return of 0.79% over the past week, contrasting sharply with Celebrity Fashions' decline. While the stock has managed a slight gain of 2.92% over the past month, it has consistently underperformed against the benchmark over the last three years, indicating a persistent trend of weakness. The falling investor participation, evidenced by a 50.84% drop in delivery volume, further exacerbates the stock's challenges, suggesting a lack of confidence among investors. Overall, the combination of poor financial performance, high debt, and negative market sentiment has led to the stock's current downward trajectory.