Why is Celebrity Fash. falling/rising?

As of 09-Jul, Celebrity Fashions Ltd is experiencing a decline in its stock price, currently at 13.86, which reflects a decrease of 0.19 or 1.35%. The stock has underperformed its sector by 1.34% today and has seen a trend reversal after three consecutive days of gains. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the company has reported negative results for the last seven quarters, with net sales and profit after tax both declining significantly. Additionally, the company has a high debt-to-equity ratio and has shown poor long-term growth, which contributes to its weak fundamental strength and overall riskiness.
In the broader market context, Celebrity Fashions Ltd has outperformed the benchmark Sensex over the past week and month, with returns of 3.51% and 10.26%, respectively, while the Sensex has only gained 0.15% and 1.32% in the same periods. However, the stock has underperformed the benchmark over the longer term, with a year-to-date return of -16.71% compared to the Sensex's 6.91%. This consistent underperformance, coupled with the high percentage of pledged promoter shares, adds downward pressure on the stock price, particularly in a falling market.