Why is Celebrity Fash. falling/rising?

As of 10-Jul, Celebrity Fashions Ltd's stock price is currently at 14.12, reflecting an increase of 0.26, or 1.88%. The stock has shown a strong performance in the short term, with a 9.03% increase over the past week and an 11.62% rise over the past month, outperforming its sector by 2.18% today. However, the company faces significant challenges, including a high debt load and poor long-term growth, with net sales declining at an annual rate of -6.60% and operating profit at -200.16% over the last five years. Additionally, the company has reported negative results for the last seven consecutive quarters, with net sales and profit after tax both decreasing by 46.10% in the latest six months. The high percentage of pledged promoter shares (77.63%) adds to the risk, especially in a falling market.
In the broader market context, while Celebrity Fashions Ltd has outperformed the Sensex in the short term, the stock has consistently underperformed against the benchmark over the last three years, with a year-to-date return of -15.14% compared to the Sensex's gain of 6.46%. This underperformance, coupled with the company's negative EBITDA and declining profitability, suggests that while there may be short-term gains, the long-term outlook remains precarious. The stock's liquidity is adequate for trading, but the falling investor participation, as indicated by a 17.58% drop in delivery volume, could signal waning interest among investors, further complicating its recovery prospects.