Why is Celebrity Fash. falling/rising?

As of 14-Jul, Celebrity Fashions Ltd's stock price is currently at 14.90, reflecting an increase of 0.31 or 2.12%. The stock has shown a strong performance recently, gaining 7.5% over the last three days and outperforming its sector by 2.64% today. Additionally, it has outperformed the benchmark over the past week with a return of +10.37% compared to the Sensex's -1.42%. However, despite these short-term gains, the company faces significant challenges, including a high debt-to-equity ratio and a history of negative results over the last seven quarters, which have contributed to a long-term decline in net sales and profitability.
Broader market context indicates that while Celebrity Fashions has performed well in the short term, it has underperformed the market over the past year, with a return of -22.72% compared to the Sensex's +2.15%. This stark contrast highlights the stock's volatility and the risks associated with its high debt levels and poor long-term growth prospects. The recent increase in investor participation, as evidenced by a significant rise in delivery volume, may suggest a temporary positive sentiment; however, the overall financial health of the company remains a concern, particularly with 77.63% of promoter shares pledged, which could exert downward pressure in a declining market.