Why is Celebrity Fash. falling/rising?

As of 18-Jul, Celebrity Fashions Ltd is experiencing a decline in its stock price, currently at 14.12, reflecting a decrease of 0.39 or 2.69%. The stock has underperformed its sector by 1.85% today, and while it is trading higher than its 20-day, 50-day, 100-day, and 200-day moving averages, it is lower than its 5-day moving average. Over the past week, the stock has decreased by 3.22%, and its year-to-date performance shows a significant drop of 15.14%. The company has faced negative results for the last seven consecutive quarters, with net sales and profit after tax both declining by 46.10%. Additionally, the company has a high debt-to-equity ratio and has generated a negative EBITDA, indicating weak long-term fundamental strength and profitability.
In the broader market context, the stock's performance has been notably worse than the benchmark, with a one-year return of -23.18% compared to the Sensex's modest gain of 0.51%. The stock's falling investor participation, evidenced by a 64.22% drop in delivery volume against the 5-day average, further highlights the lack of confidence among investors. The high percentage of pledged promoter shares (77.63%) adds additional downward pressure in a declining market, contributing to the stock's overall negative trajectory.