Why is Celebrity Fash. falling/rising?

As of 21-Jul, Celebrity Fashions Ltd is experiencing a decline in its stock price, currently at 14.09, which reflects a decrease of 0.03 or 0.21%. The stock has been losing value for the past two days, with a total drop of 2.89% during this period. Over the last week, the stock has underperformed significantly, showing a return of -5.44%, while the Sensex has remained relatively flat with a change of -0.06%. The stock's performance is concerning, as it has reported negative results for the last seven consecutive quarters, with net sales and profit after tax both declining by 46.10%. Additionally, the company has high debt levels and weak long-term growth fundamentals, which contribute to its classification as a strong sell.
In the broader market context, the stock has underperformed compared to the benchmark over the past year, generating a return of -18.18% while the BSE500 index has increased by 1.63%. This stark contrast highlights the stock's struggles in a generally improving market. Furthermore, the stock's liquidity appears to be decreasing, with a significant drop in delivery volume, indicating falling investor participation. The high percentage of pledged promoter shares adds to the downward pressure on the stock price, particularly in a declining market environment. Overall, these factors suggest a challenging outlook for Celebrity Fashions Ltd, contributing to its recent price decline.