Why is Celebrity Fash. falling/rising?

As of 22-Jul, Celebrity Fashions Ltd's stock price is currently at 13.70, reflecting a decrease of 0.39, or 2.77%. The stock has been underperforming, having fallen for three consecutive days, resulting in a total decline of 5.58% during this period. Additionally, the stock has underperformed its sector by 2.34% today. Over the past week, it has seen a significant drop of 6.29%, while its performance over the past year shows a decline of 20.85%. The company's financial health is concerning, with negative results reported for the last seven consecutive quarters, a high debt-to-equity ratio, and a negative EBITDA, which collectively indicate weak long-term growth and profitability. Furthermore, 77.63% of promoter shares are pledged, adding downward pressure on the stock price in a declining market.
In the broader market context, the Sensex has shown a slight decline of 0.47% over the past week, which is less severe than Celebrity Fashions' drop. While the stock has underperformed the market significantly over the last year, with a return of -20.85% compared to the Sensex's positive return of 2.09%, it highlights the stock's struggle against broader market trends. The company's poor financial performance and high levels of debt have contributed to its inability to keep pace with market movements, leading to a lack of investor confidence and participation, as evidenced by a 68.01% drop in delivery volume compared to the five-day average.