Why is Celebrity Fash. falling/rising?

As of 23-Jul, Celebrity Fashions Ltd is experiencing a decline in its stock price, currently at 13.52, reflecting a decrease of 0.18 or 1.31%. The stock has been underperforming, having lost 6.82% over the last four days, and it has consistently underperformed against the benchmark BSE500, with a one-year return of -20.05%. Key factors contributing to this decline include the company's high debt levels, negative long-term growth in net sales and operating profit, and a troubling trend of negative results over the last seven consecutive quarters. Additionally, 77.63% of promoter shares are pledged, which adds further downward pressure in a falling market.
In the broader market context, the stock's short-term performance has been notably poor compared to the benchmark, as it has declined by 5.78% over the past week while the Sensex has increased by 0.11%. This stark contrast highlights the stock's ongoing struggles, particularly in light of its negative EBITDA and the significant drop in profitability, with profits falling by 1137.5% over the past year. The overall market sentiment appears to be more favorable, as evidenced by the Sensex's positive returns, further emphasizing Celebrity Fashions Ltd's challenges in attracting investor confidence amidst its financial difficulties.