Why is Celebrity Fash. falling/rising?

As of 29-Jul, Celebrity Fashions Ltd is experiencing a price increase, with the current price at Rs 14.30, reflecting a rise of Rs 1.91 or 15.42%. Today's performance indicates a significant turnaround, as the stock has gained after seven consecutive days of decline, outperforming its sector by 14.78%. The stock reached an intraday high of Rs 14.44, showcasing high volatility with an intraday fluctuation of 12.46%. Despite this positive movement, the company faces serious challenges, including a high debt-to-equity ratio and negative long-term growth, with net sales and profits declining significantly over the past several quarters. Additionally, a reduction in promoter confidence, evidenced by a decrease in their stake, raises concerns about the company's future prospects.
In the broader market context, Celebrity Fashions Ltd has outperformed the Sensex in the short term, with a 1-week return of +4.38% compared to the Sensex's -1.03%. However, the stock has underperformed the benchmark over the longer term, with a year-to-date return of -14.06% against the Sensex's +4.09%. This consistent underperformance, coupled with the company's negative financial results and high debt levels, suggests that while the stock is currently rising, it remains under significant pressure from its fundamental weaknesses and market sentiment.