Why is Celebrity Fash. falling/rising?

As of 30-Sep, Celebrity Fashions Ltd is experiencing a decline in its stock price, currently at 11.05, which reflects a decrease of 0.46 or 4.0%. The stock has underperformed its sector by 3.86% today and has been on a downward trend for the last three days, accumulating a total loss of 7.45% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company has reported negative results for the last eight consecutive quarters, with significant operating losses and a high debt-to-equity ratio, indicating weak long-term fundamental strength. Furthermore, 77.75% of promoter shares are pledged, which adds downward pressure in a declining market.
In terms of broader market context, the stock has shown a significant underperformance compared to the benchmark, with a year-to-date return of -33.59% against a positive 2.72% for the Sensex. Over the past week, Celebrity Fashions Ltd has declined by 9.05%, while the Sensex has only fallen by 2.23%. This consistent underperformance against the benchmark over the last three years, coupled with the company's poor financial health and declining investor participation, contributes to the negative sentiment surrounding the stock, leading to its current price decline.