Why is Cello World falling/rising?

As of 07-Aug, Cello World Ltd's stock price is currently at 577.45, reflecting an increase of 3.7, or 0.64%. Despite this positive movement today, the stock has shown a negative trend over the past week and month, with returns of -2.84% and -11.16%, respectively. The stock is trading below all its moving averages, indicating a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 62.22% compared to the 5-day average. While the company boasts a high return on equity (ROE) of 15.63% and a low debt-to-equity ratio, it faces challenges such as poor long-term growth and a high price-to-book value, which contribute to its expensive valuation.
In the broader market context, Cello World Ltd has underperformed significantly compared to the benchmark, with a year-to-date return of -23.72% versus the Sensex's positive return of 3.18%. Over the past year, while the broader market has seen a decline of -1.34%, Cello World has experienced a much steeper drop of -36.83%. This stark contrast highlights the stock's struggles in attracting investor confidence and maintaining growth, despite its operational efficiency and favorable management metrics.