Why is Cello World falling/rising?

As of 18-Aug, Cello World Ltd's stock price is currently at Rs 531.00, reflecting a decrease of Rs 9.0 or 1.67%. The stock has been underperforming significantly, having fallen consecutively for the last six days, resulting in an overall decline of 8.04% during this period. It is trading below all key moving averages, indicating a bearish trend. Additionally, the stock has experienced a substantial drop of 14.42% over the past month and a staggering 39.64% decline over the past year, while its operating profit growth has been lackluster, with a recent quarterly PAT decline of 13.8%. Despite having a high management efficiency indicated by a ROE of 15.63% and a low debt-to-equity ratio, the stock's valuation appears expensive with a Price to Book Value of 5.4, contributing to its negative performance.
In the broader market context, the Sensex has shown resilience, gaining 0.83% over the past week, contrasting sharply with Cello World’s 6.58% decline during the same period. The FMCG sector has also performed well, increasing by 2.75%, further highlighting Cello World’s underperformance. While there has been a notable rise in investor participation, with delivery volume increasing by 251.22% against the 5-day average, the overall sentiment remains negative due to the company's poor long-term growth prospects and flat quarterly results. This combination of factors has led to a continued decline in Cello World’s stock price amidst a generally stable market environment.