Why is Cello World falling/rising?

As of 28-Aug, Cello World Ltd is experiencing a decline in its stock price, currently at 536.30, which reflects a decrease of 8.05 or 1.48%. The stock has underperformed its sector by 0.55% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has seen a return of -1.14%, and it has significantly underperformed over the last month with a decline of 8.96%. Despite a rise in investor participation, with delivery volume increasing by 115.18% against the 5-day average, the company's financial performance has raised concerns. The operating profit growth rate of 16.17% over the last five years is considered poor, and recent quarterly results show a decline in profit before tax and profit after tax compared to previous averages.
In the broader market context, Cello World Ltd's performance has been notably weaker than the benchmark, with a year-to-date return of -29.15% compared to a positive return of 2.48% for the Sensex. The stock has also underperformed the BSE500 over various time frames, including the last three years and one year, indicating a lack of confidence among investors. The company's high price-to-book value of 5.5, coupled with a relatively low return on equity of 15.63%, suggests that the stock is overvalued in light of its flat growth and declining profits. This combination of poor financial results and underperformance relative to the market is contributing to the stock's downward movement.