Why is Cera Sanitary. falling/rising?

As of 26-Aug, Cera Sanitaryware Ltd's stock price is currently at Rs 6,317.50, reflecting a decrease of Rs 152.95 or 2.36%. The stock has been underperforming, having fallen consecutively for the last two days, with a total decline of 2.99% during this period. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the stock's delivery volume has significantly decreased by 54.03% compared to the 5-day average, suggesting a decline in investor participation. Despite the company showing high management efficiency with a return on equity (ROE) of 16.16% and a low debt-to-equity ratio, the stock has generated a substantial negative return of -35.49% over the past year, which has contributed to its recent price decline.
In the broader market context, Cera Sanitaryware Ltd's short-term performance has been notably worse than the benchmark, with a 1-week return of -2.92% compared to the Sensex's -1.05%. This underperformance is further highlighted by the stock's year-to-date return of -17.26%, while the Sensex has gained 3.39%. The company's long-term growth prospects appear poor, with net sales growing at an annual rate of only 12.13% over the last five years, and recent negative results indicating a decline in key financial metrics. Although institutional holdings have increased, suggesting some confidence from larger investors, the overall negative sentiment surrounding the stock's performance and growth potential has led to its current downward trajectory.