Why is Cheviot Company falling/rising?

As of 02-Jul, Cheviot Company Ltd's stock price is currently at 1,212.40, reflecting a decrease of 16.55 points or 1.35%. The stock has underperformed its sector by 1.57% today and has experienced a trend reversal, falling after three consecutive days of gains. It touched an intraday low of Rs 1194.75, which is a decline of 2.78%. Over the past week, the stock has shown a positive return of 10.29%, but it has underperformed significantly over the longer term, with a year-to-date return of -5.87% and a one-year return of -14.42%. The company's profits have also declined by 16.8% over the past year, contributing to its recent price movement. Additionally, the stock is trading at a premium compared to its peers, which may deter some investors.
In the broader market context, the Sensex has gained 0.79% over the past week, indicating that the market is performing better than Cheviot Company Ltd. The stock's consistent underperformance against the benchmark over the last three years, along with a low level of domestic mutual fund investment, suggests a lack of confidence in its long-term growth potential. The company's declining net sales and operating profit rates further exacerbate this sentiment. Overall, while the stock has shown some short-term gains, the negative factors surrounding its performance and the broader market context indicate a challenging environment for Cheviot Company Ltd.