Why is Chola Financial falling/rising?

As of 15-Jul, Cholamandalam Financial Holdings Ltd is experiencing a price increase, currently at 2,073.10, reflecting a rise of 20.2 or 0.98%. Today's price summary indicates that the stock has gained after two consecutive days of decline, although it is currently lower than the 5-day moving averages while remaining above the 20, 50, 100, and 200-day moving averages. The stock has shown strong performance over various periods, with a year-to-date return of 48.27% and a 3-year return of 221.83%. Positive factors contributing to this rise include the company's consistent financial performance, with net sales and cash equivalents at record highs, and a favorable valuation compared to peers, as indicated by a Price to Book Value of 3.1 and a PEG ratio of 0.8. However, there has been a decline in investor participation, with delivery volume falling by 33.44% against the 5-day average.
In the broader market context, Cholamandalam Financial's short-term return of +0.01% over the past week contrasts with the Sensex, which has declined by 1.36% during the same period. This outperformance highlights the stock's resilience amidst a broader market downturn. Additionally, the company benefits from high institutional holdings at 39.94%, suggesting that informed investors are confident in its fundamentals, further supporting the stock's upward movement. Overall, the combination of strong financial results, attractive valuation, and institutional support appears to be driving the stock's recent rise despite some short-term volatility in trading volume.